A successful treating of a single, national, market through new challenges of marketing management is notably different than treating of the global market. The paper provides the case study of Gideon Multimedia, IT firm from Croatia. The company’s main product is mobiExplore, touristic guide platform for mobile phones. The application could be adapted to different marketplaces – global and national, for different countries. Because of different dynamic of the growth of national mobile markets even the global marketing strategy for the mobiExplore applications needs to be adapted to each national case. Establishing of the national strategy needs to be adapted through market research of the local market. The paper argues that customized for UK market mobiExplore solutions has proved correct and intdicate on advantages of the company’s marketing strategies for singl market.
- Revolutionize Your Look with Hairline Microblading: The Ultimate Solution for Natural-Looking, Fuller Hairlines - January 24, 2024
- Airport Parking Security: Keeping Your Vehicle Safe While You Travel - November 15, 2023
- What to expect during your first Nuru massage - July 27, 2023