The market economy principles are deeply implemented in the system of tertiary education in Latvia. The share of private sector and private funding is significantly big, as well as the variety of study programs. Nevertheless it is only one side of supply-demand dimension that might be seriously changed by economic crisis. The author draws tertiary sector development scenarios considering probable demographic, economical and political trends. The more efficient and effective interaction of tertiary and business sectors, the development oriented decentralisation of state macro economical and regional policy are the decisive success factors for sustainability both of the state and tertiary sector.