Martin Svoboda, Author at pieb

Modelling of marketing strategies for the single markets vs marketing strategy for the global market: Case study mobiExplore

A successful treating of a single, national, market through new challenges of marketing management is notably different than treating of the global market. The paper provides the case study of Gideon Multimedia, IT firm from Croatia. The company’s main product is mobiExplore, touristic guide platform for mobile phones. The application.

Serbian labor market with special emphasis on defining marketing strategy in tourism

In addition to clear negative impact of the global economic crisis, which we witness, the labor market in Serbia has been faced with the transition problems accumulated through many years. Tourism and hospitality are among the those activities which have capacity to induce the entire system of other complementary activities.

Uzbekistan: Forming a cluster strategy for textile industry development

The article confers urgency of establishing clusters in textile industry. Particular focus is given to resource interaction among compound elements of national textile cluster. Policy recommendations targeted to development of cluster in the textile sector of Uzbekistan are provided.

Strengthening of innovation activity at the cotton ginning industry in Uzbekistan

Modernization of the companies engaged to primary cotton manufacturing represents some example of consequential innovative activities. Rapid growth of cotton ginning industry provides substantial positive influence on efficient operations of other adjacent industries of the national economy in Uzbekistan. The paper suggests ways to strenthen innovation activity in the industry.

Implications of resource structure on the partial productivity of agriculture

Resource structure in the observed countries, who belong to different agriculture types expressed through relationship land/work ratio, indicates significant variations. Different resource supply is crucial in determining the level of productivity of labor and land in agriculture, and therefore, affects the competitiveness of agriculture, the competitiveness of an entire national.

Author: Martin Svoboda

Modelling of marketing strategies for the single markets vs marketing strategy for the global market: Case study mobiExplore

Serbian labor market with special emphasis on defining marketing strategy in tourism

Uzbekistan: Forming a cluster strategy for textile industry development

Strengthening of innovation activity at the cotton ginning industry in Uzbekistan

Implications of resource structure on the partial productivity of agriculture

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